Notes.

Logo development: concept statement

please click open to have a closer look at the logos.

Plan for the layout of the book. Simple. Use the thin grey line.

Agh! I had the name akris, but I found out a week later it was already taken!

29.3.11

the good logos

'tine' doesn't look half bad, I was worried it was too simple but its modern, simple and commanding. I was thinking of using deer antlers as a homage to its meaning. I like how the word is not commonly known yet is a nice imagery.

this model's name is Tine Maertens

This is what I was afraid of.

deer antlers

http://www.istockphoto.com/stock-photo-5754746-deer-antlers-isolated-on-white-background.php

http://animalmakers.com/Catalog/images/deer_1677-01.jpg

- Must be scalable

- Must work in colour and mono

- Must be vector based (create crisp outlines with limited colors)

- Should be adaptability and able to be reproduced in a variety of

contexts

- Should be memorable and unique (set you apart from the

competition)

- Should have relevance to your industry

- Should appeal to your target market

I finally settled on using the name 'Tine' because its simple and different, a part of my name so it has 'heritage' but also it has a double meaning of the prong on antler's horns. It gives the label a sustaining imagery and common thread linking all the products. The antlers horns can become a subsidiary logo on all promotional products as well as garment prints. It kinda relates to nature as well as strength, symmetry and consistence.

The logo font is chosen to be simple and modern. It's san serif and slender to reflect the label's minimalist design philosophy. It also keeps it current, contemporary and streamlined for easy recognition. The font is structurally balanced, strong and dependable, therefore being perceived as long-lasting and stable. The letters T I N E is actually make up entirely of horizontal and vertical lines, there is potential for something quirky to be done experimented with. The sleek, elegant and post-modernist simplicity engages the customer as a no-fuss brand, non-trend focused with designs which will remain coveted for a long time.

The logo colour is black because its standard and stark. It has good contrast with the white background and will scale well for a variety of products. It remains consistent with crisp outlines and easily recognisable for my target market.
The font chosen helps define the identity and personality of the fashion label, giving a unique visual voice that adds strength to the company.

The Label Picture

An early drawing of the zoo’s penguin pool

Label Ethos/Inspiration : 1934 The Penguin Pool, London Zoo*

Architect: Berthold Lubetkin
Engineer:Sir Ove Arup (1895-1988)

Marrying structural engineering and architecture - "total architecture" as he put it - Sir Ove had already built his famous penguin pool at London Zoo and the new Coventry Cathedral.

In his own words: "Unless we have a ‘mission' - and I don't like the word - but something ‘higher' to strive for - and I don't particularly like that expression either - but unless we feel that we have a special contribution to make which our very size and diversity and whole outlook can help to achieve, I for one am not interested." From the Key Speech

Read more: http://www.building.co.uk/1960s-building-hall-of-fame/3069488.article#ixzz1HJAsmnVW

Image from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzWF2W9OUa9uvOaeuOWYtNhkWfoC0Hx9MHQQZvXq69WaK4syedqEKiniT6qrIXXQulwMGXcMm044oeVpQp2XlXAZfYgN-9ZY63jO0LglydMC3grxcFuLRyyr925FaeN7qMlt35-b_IbUY/s1600/Berthold+Lubetkin,+Penguin+Pool,+London+Zoo,+1934.jpg

Label Colour: Pale Yellow + Monochrome
It is:
-a subtle sweet burst of sunshine
-suggests intellect, logical imagination, social energy, organisation, honour, loyalty, clarity, understanding, mellowness, confidence, wisdom, weakness, curiosity (from http://www.sibagraphics.com/colour.php)
-calm, cheerful, moderated, joyous

Words+objects describing essence of Label

london zoo
all the following words describe the label identity, values, and ethos.

bauhaus

http://architecouture.files.wordpress.com/2008/12/angle6.jpg?w=604&h=576
le corbusier's writing

Intelligent, social, sensitive, creative, architects

mies

I can see the skyscraper: a slender, floating construction on its broad pediment, noble and delicate in its lines, whose white and gray sets itse;f apart from the blue sky. Strong and safe in its assembly, it matches a natural mountain for strength.

Ten thousand people daily flow in and out of it: little office girls, emerging from the tight courtyards of the north of the city, quick tick of heels, black leather handbags swinging, filling elevators, shooting upward like a swarm of swallows.

Men striding out, purpose in their eyes, enterprise in their loose limbs; machine rattle and clatter of conveyances; shouted order of command; the even beat of mechanical perplexity, working towards a common end.

And up above God is disturbed in his everlasting tranquility, compelled to take an interest in our tiny destinites.
Joseph Roth, 'Skyscrapers' (1922)"

http://nastybrutalistandshort.blogspot.com/2006_07_01_archive.html

"I had always imagined London Zoo as a rather dilapidated, forlorn place. Its image in my head was that of a sodden Withnail barkingHamlet at an oblivious cage full of leopards. So I thought this would be a fun place to spend my birthday. Which it was, but not quite in the sense I had imagined.

Naturally, the architecture of the place was part of the reason, as well as the eulogy to it as 'well worth a boggle' in Nairn's London. Also the preposterousness of placing all manner of tropical animals not only in London, but in the traffic blackened, smackhead ridden, portugese goth frequented pit that is Camden. Imagine my surprise then to find what one would suspect to be a rather furtive affair, was in fact enormously upfront with its conservationalist credentials, with swish new enclosures to mask the obvious fact that giraffes are not supposed to live in Camden. Many of the architectural flights of fancy were still impressive- the constructivist aviary (unusually shy birds, though, particularly compared with the surrounding pigeons) and the concrete camel ziggurats. A tent filled with butterflies was nicely surreal. But the fate of the penguin pool was somewhat unexpected.

Presumably for reasons of alliteration it is now a Porcupine Pool, the water replaced by woodchip with a solitary porcupine slumped miserably under Tecton's swooping boards. Apparently the Penguins were not breeding. The Penguin Pool has always been a wonderful modernist archetype, the aquatic gleaming futurism spawning a hundred lidos- so to see it like this was peculiar to say the least. And what this implies of the libidinal economy of modernism is more than a little worrying..."

http://nastybrutalistandshort.blogspot.com/2006_07_01_archive.html

forward thinking, historical

http://www.spektrumcollective.net/tag/typography/

graphics, visual, different

simple, informative, clean, bare, essential, austere

Japanese architect Norisada Maeda Atelier. His ultra modern home

home> extension of the self, clothes for living, personal and intimate
Stephen Wiltshire

Stephen Wiltshire has an amazing story behind him. He was born mute and did not relate to other human beings for the first few years of his life. He was diagnosed as autistic at the age of 3 and lived entirely in his own world. At the age of 9 he uttered his first word and that word was paper. Having a near photographic memory has allowed him to draw some amazing cityscapes. His art has a whimsical line to it and contains a large amount of intricate pen work.
http://www.spektrumcollective.net/category/art/

compassionate
Acorn