Below are some images taken from the website: http://www.bustler.net/index.php/article/lacoste_stevenson_to_design_uts_podium_in_sydney/ which details the design concepts behind their UTS Podium.
"In contrast to the Brutalist architecture of the Tower, the new podium intervenes as an undulating semi-transparent building wrapping the podium of Buildings 1 and 2. It appears soft and almost pliable like a curtain; its smooth surface blowing inward dramatically to mark the entrance. The entrance draws in the life of the city."So I have a few design ideas stemming from this description:
"The Podium will be a part of this collection of modern architecture; however it will stand out with its curving, flowing façade; by day a crystalline white volume..."
- Women's scarf: soft and almost pliable. Surface print perhaps looking at the technique of a wet scarf.
- Wrapping: consider what your scarf will look like in its corportate way of tieing it.
- Drammatically mark the entrance. Attract attention yet in a demure and subtle way.
- Men's tie: Brutalist architecture: strong, bold, traditional, sombre colours.
- Curving flowing facade: Tie print focuses on strong stripes with a twist of curves to mimic the design aesthetic of much of its new architecture. Reminiscent of technology. CURVES are a contemporary aesthetic popularised by the likes of Zaha Hadid.
- New architecture v.s old architecture: UTS's eclectic styles represent its diversity and history. Perhaps look into the fashion of the past age and find a way to reference this. UTS aims to REINVENT its skyline landmark.
- materiality: referenced through texture. Perhaps a twill weave printed on tie but with a twist references its use of digital technology.