9.4.11

Choosing type.





What is typography?
Typography is the art and technique of arranging type, type
design, and modifying type glyphs. Type glyphs are created and
modified using a variety of illustration techniques. The arrangement
of type involves the selection of typefaces, point size, line
length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs
of letters (kerning).
Typography is performed by typesetters, compositors, typographers,
graphic designers, art directors, comic book artists, graffiti
artists, and clerical workers. Until the Digital Age, typography was
a specialized occupation. Digitization opened up typography to
new generations of visual designers and lay users.
- http://en.wikipedia.org



What to consider: kerning, height, contrast.
http://typies.blogspot.com/2006/11/15-tips-to-choose-good-text-type.html


Combining complementary fonts: picking fonts that are right for each other...

Identifying fonts: Upload an image of your font

Creating fonts:

Learn about type terminology

Composition: text on a page
http://www.baselinemagazine.com/browse_buy/magazine/current_issue/contents/


tips for pairing typography for magazines
http://www.davidairey.com/typeface-combinations-book-design/ 
http://www.viget.com/inspire/superfamily-font-roundup-40-plus-intentional-font-pairings/
http://www.typography.com/email/2010_03/index.htm

Main rules for typesetting (and common mistakes)


Resources:
http://www.typophile.com/node/32007 (combining type)
http://www.yourfonts.com/ (create a font from your own handwriting)

-The text can say a thing; but the letters, something else.
-each typography can be associated unequivocally to a certain place and a concrete time
-collage of colours in a text page that means to be serious or informative is tasteless and unprofessional.
-seek alternative and be more original —and the work could stay fresh longer.
-At firt glance, typography and colour say more than the text itself...

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