-All fashion is disinterested pleasure.
-architecture, graphic design,
bikes, old vintage
maps, instructions for assembly, architectural plans, small text, thin typography
wool, leather, metal
Positioning statement, why you are making certain choices, three logos.
3-5 benefits for your customers:
-refined quality in fabrics and cut. (cashmeres, silks)
-contemporary yet references the past. modern.
Sass and Bide
Material By Product
Scanlan and Theodore
How I will stand out amongst them:
-a strong brand identity based on conceptual and intelligent design.
-label inspirations is personal to me and different to what's current in the market. Close ties between fashion and architecture. The different is this label will be exclusive yet very commercial.
-selling point is great range of fabrics and individual design aesthetic.
-Intimacy, personal service and clever marketing
-covetable items which takes inspiration from social movements. Locates the zeitgeist amongst creatives (this is key, label philosophy of 20/80. 20% work or labour/material costs and 80% return. Keeps its profitable and sustainable).
Comme des Garcon
Maison Martin Margiela
Anne Valarie Hash
What differs the label from the competition?
-infuses local Australian style,
Label NAMES: cellar, nook. blanks, covet, oeuvre, akin, N.U. I, ennui (disinterested), enoki (mushroom), Christine Pan, Hensonís, skin, concrete, cement, wood, step, aaskin, afold, surface, light wall, adage, asai, alpha state, acai, ari, aris, carnets [(Fr. notebook) i.e the carnets of camus/le corb.]
The label name:
Can the proposed name be pronounced easily?
Does it read quickly and clearly?
Can you say it and others understand it, without having to spell it?
Is it spelled as it sounds?
Is it unique and sensory? These two traits make words memorable.