22.3.11

The Label Picture

An early drawing of the zoo’s penguin pool





Label Ethos/Inspiration : 1934 The Penguin Pool, London Zoo*
Architect: Berthold Lubetkin
Engineer:Sir Ove Arup (1895-1988)
Marrying structural engineering and architecture - "total architecture" as he put it - Sir Ove had already built his famous penguin pool at London Zoo and the new Coventry Cathedral.
Sir Ove Arup (1895-1988) In his own words: "Unless we have a ‘mission' - and I don't like the word - but something ‘higher' to strive for - and I don't particularly like that expression either - but unless we feel that we have a special contribution to make which our very size and diversity and whole outlook can help to achieve, I for one am not interested." From the Key Speech


Read more: http://www.building.co.uk/1960s-building-hall-of-fame/3069488.article#ixzz1HJAsmnVW 
Image from: http://1.bp.blogspot.com/_NkGeuUyTvO4/TL8s25DI2jI/AAAAAAAAD8k/wuUZ0-iclYA/s1600/Berthold+Lubetkin,+Penguin+Pool,+London+Zoo,+1934.jpg

Label Colour: Pale Yellow + Monochrome
It is:
-a subtle sweet burst of sunshine
-suggests intellect, logical imagination, social energy, organisation, honour, loyalty, clarity, understanding, mellowness, confidence, wisdom, weakness, curiosity (from http://www.sibagraphics.com/colour.php)
-calm, cheerful, moderated, joyous

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